So this ad was banned in Brazil for being too sensual…really I expected more from Brazil
The ad that has set Brazil on its ear features Hilton seductively rubbing a can of beer over herself while she sashays around a windowed office in plain view of passersby.
Complaints about the sensuality of the spot led to three investigations, and the ad has been pulled by the beer maker, Grupo Schincariol, the Associated Press confirmed.
The company said in a statement it saw nothing wrong with the commercial, but is pulling it for the time being.
The issue according to Brazilian ad watchdog group, Conar, is the fact that the commercial featured beer. Advertising regulations prohibit the sensual depiction of women in alcohol commercials.
While Brazilian beer ads are said to routinely feature women in bikinis, the context is in a beach setting, where such clothing is expected.
“The problem with the ad isn’t a lack of clothing, but its sensual nature,” Eduardo Correia, a Conar spokesman, told The Associated Press last week.
The beer in question, Devassa’s “Bem Loura,” translates “Very Blond,” which explains the Hilton connection….(via The Improper)