Great story from The Boston Globe on how Jim Koch of Boston Beer Company handled the one day drop of stock price from $60 to almost 1 cent.

Had he known what was happening, Koch said he might have bought more shares in his company, which is known for its Samuel Adams beer brand.
“You could get 50 shares of stock for a case of Sam Adams empties,” he quipped. “That’s a good deal.”

Audio: Jim Koch on Boston Beer Co. stock plunge
Boston Beer Co. founder talks about stock snafu with Loren & Wally on 105.7 WROR

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