Archive for the ‘Commercial Breweries’ Category
ABITA BEER Releases iPhone App
Here is a press release from Abita Beer on it’s new iPhone app….I am downloading now! ABITA BEER – THERE’S AN APP FOR THAT! Abita Beer Launches First Of Its Kind iPhone App (New Orleans, LA) –The Abita Brewing Company is pleased to announce the launch of the new “Abita App” for iPhone®, iPod touch® [...]
Boston Beer Company Stocks For A Penny
Great story from The Boston Globe on how Jim Koch of Boston Beer Company handled the one day drop of stock price from $60 to almost 1 cent. Had he known what was happening, Koch said he might have bought more shares in his company, which is known for its Samuel Adams beer brand. “You [...]
Banned: Paris Hilton Beer Ad
So this ad was banned in Brazil for being too sensual…really I expected more from Brazil The ad that has set Brazil on its ear features Hilton seductively rubbing a can of beer over herself while she sashays around a windowed office in plain view of passersby. Complaints about the sensuality of the spot led [...]
7-Eleven calls beer sales “recession proof,” launces own beer
Have you out grown a Slurpee? Well how about a beer? 7-Eleven has launched it’s own private labeled beer called “Game day” via ABC. The beer is being made by the 150-year-old City Brewery in La Crosse, Wis., one of the country’s largest contract brewers. Game Day comes in two varieties. Game Day Light is [...]
Bosses Say Drink Beer At Lunch Only, Workers Strike
Workers at Carlsberg Brewery in Denmark strike after they are told they can only drink free beer at lunch… Jens Bekke, a spokesman for Carlsberg, the world’s fourth-biggest brewer, said: ‘There has been free beer, water and soft drinks everywhere. Yesterday, beers were removed from all refrigerators. He said drivers and warehouse workers were particularly [...]
How Big Is Sam Adams?
This article from Ad Age looks at the new marketing that Boston Beer Company is using small as it’s selling point In a spot titled “Growing Up Small” from the brewery’s longtime agency, Octopus, it sets out to dispel the notion that it accounts for a significant portion of U.S. beer sales, asking drinkers in [...]
Colorado Native A New Craft Beer?
Colorado Native Lager, which launches this week, comes from the No. 2 U.S. brewer’s A.C. Golden Brewing Co. unit, which brews craft-style beers in small quantities and markets them exclusively through digital and word-of-mouth channels. The marketer says the brand is brewed from “99.9%” Colorado-grown ingredients, a percentage that includes the locally made glass bottles. [...]
Saints, Penguins, and Zee Germans…
Punks. Revolutionaries. Ground-breakers. Barn-burners. Mad geniuses. All used to describe a brewing duo from the waaaaay north of Scotland, James Watt and Martin Dickie of Brewdog. This renegade pair are determined to change the face of craft brewing in the UK (and world for that matter), and as I like to say, they are “in [...]
AB InBev to cut Olympic ad spending in half
AB InBev is drastically cutting its spending on NBC’s Olympic coverage. Is this a sign of weaker macro beer sales, a more frugal InBev, or a shift away from the US markets? Anheuser-Busch InBev is not likely to remain the exclusive beer advertiser during NBC’s broadcasts of the next two Olympic Games, cutting ad spending [...]
Pyramid Breweries getting new packaging
Pyramid is updating all of their packaging and rebranding their beers with “active and dynamic” names. PYRAMID BREWERIES EMBARKING ON BOLD NEW ADVENTURES Revitalized Brand Positioning, New Packaging and New Names Launching in April SEATTLE – April 16, 2009 – Pyramid Breweries, brewers of the award winning Pyramid Hefeweizen and the 2008 Brewery of the [...]



