Archive for the ‘The Business of Beer’ Category
Banned: Paris Hilton Beer Ad
So this ad was banned in Brazil for being too sensual…really I expected more from Brazil The ad that has set Brazil on its ear features Hilton seductively rubbing a can of beer over herself while she sashays around a windowed office in plain view of passersby. Complaints about the sensuality of the spot led [...]
Bosses Say Drink Beer At Lunch Only, Workers Strike
Workers at Carlsberg Brewery in Denmark strike after they are told they can only drink free beer at lunch… Jens Bekke, a spokesman for Carlsberg, the world’s fourth-biggest brewer, said: ‘There has been free beer, water and soft drinks everywhere. Yesterday, beers were removed from all refrigerators. He said drivers and warehouse workers were particularly [...]
How Big Is Sam Adams?
This article from Ad Age looks at the new marketing that Boston Beer Company is using small as it’s selling point In a spot titled “Growing Up Small” from the brewery’s longtime agency, Octopus, it sets out to dispel the notion that it accounts for a significant portion of U.S. beer sales, asking drinkers in [...]
Video: From homebrewer to commercial brewer
Here is a video of some local news coverage of a small brewer who started as a homebrewer. I think this is every homebrewer’s dream. I know it’s mine! via http://twitter.com/HomeBrewTalk/status/8384230785
Move Over Wine, Consumers are Thirsty for Craft Beer
A couple of weeks ago the Brewers Association launched a new website, CraftBeer.com. It’s definitely worth checking out. Here’s the official release: Boulder, Colo. — The Brewers Association, the trade association representing the majority of U.S. brewing companies, has just launched CraftBeer.com to celebrate the ever-growing interest in craft brewers and their liquid libations. The [...]
Tell your US House representative to join the Small Brewers Caucus
Support Your Local Brewery has sent out an “Action Alert” asking all craft beer enthusiasts (that’s you!) to contact your representative in the US House and ask that he or she join the Small Brewers Caucus. The purpose of the caucus is “gain a better understanding of all aspects of small, amateur and professional craft [...]
Craft Beer Industry Sours On Obama’s Beer Choice
There has been a lot of focus on what beer Obama would choose for his “Beer Summit”. He has officially chosen Bud Light, which has left American craft brewers and lovers a bit disappointed. With most major commercial beer brands no longer being owned by American companies and the American Craft Beer industry seeing growth [...]
Beer Distributors Support Craft Brewers, Consumers
Free Times: Sound Off – Beer Distributors Support Craft Brewers, Consumers.
Taxing time for small N.J. breweries: Cost of craft beer could soon rise | Style | NewJerseyNewsroom.com — Your State. Your News.
Is your craft beer getting too expensive? Will it change the way you buy beer? Taxing time for small N.J. breweries: Cost of craft beer could soon rise | Style | NewJerseyNewsroom.com — Your State. Your News..
It’s American Craft Beer Week!
It’s American Craft Beer Week (May 11-17) which means hundreds of craft brewers are planning celebrations. America’s small and independent craft brewers (see Craft Brewing Statistics) are making special plans for the annual American Craft Beer Week (May 11-17), a national celebration highlighting the culture and contributions of craft beer. These brewers want the week [...]



