Colorado Native Lager, which launches this week, comes from the No. 2 U.S. brewer’s A.C. Golden Brewing Co. unit, which brews craft-style beers in small quantities and markets them exclusively through digital and word-of-mouth channels. The marketer says the brand is brewed from “99.9%” Colorado-grown ingredients, a percentage that includes the locally made glass bottles. It will be sold only in Colorado, at least at first. source Ad Age full article here
Looks like they are using some cool marketing ideas, but bottom line is how does it taste? They have had such great success with Blue Moon I expect we will see more “craft beer” from the big guys.