Boston Beer Company’s founder Jim Koch shares with Men’s Health TV how to taste a beer. He shows you how to pour the perfect beer then breaks beer tasting down to 4 steps and gives you the 3 things that make a beer great. Whether you like Sam Adams or not, this is a great Beer Tasting 101 class.

Tasting beer is not rocket surgery but there’s a difference between drinking beer and tasting beer. It’s nice to have it paired down to the basics.


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