Miller Lite has spent a great deal of money telling you, the consumer, how important it is to win the Beer World Cup. I would agree with this. The winners of the Cup can confidently say their beer is the best in the world. There’s just one problem: Miller didn’t win this year!

Miller was beat by Pabst Brewing Co.’s Old Milwaukee Light, Pabst’s Lone Star Light, and Anheuser-Busch’s Natural Light. Ouch. After wiping the egg off his face, a Miller spokesman put a little spin on it:

Four Gold Cup awards is a very significant achievement. Our positioning as the ‘ultimate light beer’ will not change.

He does have a point. It is a very impressive achievement to win 4 Gold Cups (1996, 1998, 2002, 2006) but still, that’s gotta hurt.