AB InBev to cut Olympic ad spending in half

AB InBev is drastically cutting its spending on NBC’s Olympic coverage. Is this a sign of weaker macro beer sales, a more frugal InBev, or a shift away from the US markets? Anheuser-Busch InBev is not likely to remain the exclusive beer advertiser during NBC’s broadcasts of the next two Olympic Games, cutting ad spending [...]

Budweiser announces 1400 layoffs

Anheuser-Busch, has announced that it will eliminate “1,400 U.S. salaried positions in its beer-related divisions, affecting about 6 percent of the company’s total U.S. workforce.” Plus, 250 vacant positions will not be filled and 415 independent contractors will also be cut. This is in addition to 1000+ employees who chose a voluntary enhanced early retirement. [...]

Are “macro-craft” beers as good as other craft beers?

How will craft beers brewed by industrial macro breweries like Anheuser-Busch measure up when compared to traditional craft beers in a blind taste test?

Budweiser American Ale Ep#020

We got our hands on the new Budweiser American Ale. Let’s go for the pour and see how Budweiser does craft beer.

Budweiser American Ale in stores today

Budweiser’s first ale officially rolls into stores today, Monday, September 29, although I spotted it in my local beer store on Saturday. The significance of this beer goes beyond a brewer introducing a new product. This is America’s largest brewer introducing a craft beer. The reactions to this ale have run the gamut in the [...]

Beer Tasting: Budweiser American Ale

Budweiser is exploring new ground with their first ale which will hit stores in one week on September 29. It is already available in draught. Appearance: Nice copper color as you would expect from an amber ale. Huge head that lingers for several minutes after the pour. Smell: I don’t know if it was because [...]

Sneak peek preview of “American Originals: Budweiser”