Kid Rock is a reflection of great American rock-and-roll music and the American spirit, and we think we can create a beer in that same image. … There is no question in our mind that people will try a beer that Kid Rock will stand by and when they like it, a great and incredibly valuable trademark will be created.

That comes from Drinks Americas Holdings Ltd. which is currently looking for a brewer to make the beer. It’s interesting that they would come up with the marketing before the beer. Do you think there’s any chance this will be a full-flavored craft beer rather than an fizzy yellow industrial beer-drink clone? Yeah, I don’t think so either.

At least there is little chance it will be vitamin-enhanced “smart” beer. What’s with the musician-turned-beer-pimp trend anyway? Who’s next Britney Spears?

Update: Apprently Drinks Americas has done this kind of thing before, having created “Trump® Super Premium Vodka, Willie Nelson’s six-year-old, Old Whiskey River Bourbon, Newman’s Own Lightly Sparkling Fruit Juices, and Dr. Dre Cognac.”


  1. Absolutely absurd. Last thing we need is another crappy tasteless dry lager circulating the market. Thing that bugs me is it will probably sell decently well too…

  2. Yea I do…. I have been working on putting a Micro Brewery in a city in MI, I have the Mayor on board and the college on board president too (not in Lansing)…. This town has nothing for the college students to do…… I want to get connected to Kid Rock because I understand he is helping people finance micro brews and I do think he will be able to pull this off…. I have all the planss laid out and I just dont have enough money yet…. banks aren’t lending like they did before…. Please have him or you get a hold home me….. I am a Real Estate assco. broker….. This place I want to put it in will be a gold mind…… I can explain everything…. and give you the President name and # to confirm I have spoke to them and have met with them. Deb

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