7-Eleven calls beer sales “recession proof,” launces own beer

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Have you out grown a Slurpee? Well how about a beer? 7-Eleven has launched it’s own private labeled beer called “Game day” via ABC. The beer is being made by the 150-year-old City Brewery in La Crosse, Wis., one of the country’s largest contract brewers. Game Day comes in two varieties. Game Day Light is 3.9 percent alcohol by volume and 110 calories per 12 ounces. Game Day Ice is 5.5 percent alcohol and 155 calories. The price is between $6.99 and $8.99 for a 12-pack, and 24-ounce singles are available for between $1.49 and $1.89.

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