Even the best beer can be ruined by improperly maintained draft systems, bad pours, and improper glassware. This can leave a customer with a bad impression of a good beer and it is completely beyond the brewery’s control.
Samuel Adams, arguably the most successful brand in the craft beer industry, has announced a new program aimed at ensuring their beer is properly served every time. “Perfect Pour” certification recipients must educate their staff on beer and draft quality, serve Boston Lager on draft using the special Boston Lager Glass, and consistently serve fresh, high-quality beer.
It’s obvious that the folks at Samuel Adams understand the importance of educating those that serve beer in addition to those that drink it. The Cicerone Certification Program aims to do this as well but it’s nice to see a brewery taking the initiative because everyone benefits from the effort.
Here’s the press release:
- A tap handle medallion to be affixed to the Samuel Adams Boston Lager tap handle in the account
- A framed and personalized letter from Jim Koch, Brewer and Founder of Samuel Adams
- Rights to feature the Perfect Pour medallion on all custom Point-of-Sale