You Arrogant Bastard!

//
1 min read

Greg Koch of Stone Brewing Co, known for it’s Arrogant Bastard strong ale, started his Total Tap Tower Takeover Tour 2010. At Birch and Barley in Washington D.C. Stone Brewing dispensed 40 different beers. As cool as that sounds I found the most interesting comment was how they use the web and social media to sell it’s products with a limited staff in 35 states.

Koch, who employs just 12 sales reps to cover a 35-state territory, says he relies on web sites like beeradvocate.com and ratebeer.com, as well as social media like Twitter, to get the word out. (via The Washington Post)

So follow @StoneBrewingCo on Twitter to see if the  Total Tap Tower Takeover Tour is coming to your area. Don’t forget to follow us as well @Beerutopia

Leave a Reply

Your email address will not be published.

Default thumbnail
Previous Story

Crazy Cat Lady Turns Social Media Conversations into Real-Life Road Trips for Beer

Previous Story

Looking back

Latest from Beer Tasting


Notice: ob_end_flush(): failed to send buffer of zlib output compression (0) in /home/beerutopia/public_html/wp-includes/functions.php on line 4339